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- W1556728941 abstract "Authors : Prof.(Dr.) S.L.Gupta and Hitesh Gupta Email : slgupta_1965@yahoo.com, hitesh_hit2@rediffmail.com First Edition : 2011 Publication : International Book House Pvt. Ltd. Website: www.ibhbookstore.com The standard books on Research have been mostly written by American or foreign authors in their country’s context. “Research Methodology”, is a pioneer book in the field of research, which makes the book beneficial for researchers/students/teachers/live project managers and other academicians as well as corporate executives. The book is designed to serve as text book to management students who would like to learn research process in Indian and International context. This book draws heavily on Indian examples from the corporate world, including MNC’s, world of advertisements and in general in Indian marketplace." @default.
- W1556728941 created "2016-06-24" @default.
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- W1556728941 date "2011-07-01" @default.
- W1556728941 modified "2023-09-23" @default.
- W1556728941 title "RESEARCH METHODOLOGY (TEXT AND CASES WITH SPSS APPLICATIONS)" @default.
- W1556728941 hasPublicationYear "2011" @default.
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