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• W1559698935 abstract "This paper proposes an integration of institutional theory, which explains the pulls of strategic conformity, and the resource-based view of the firm, which identifies the importance of strategic nonconformity. It suggests that the absence or presence of creativity in firm culture explains whether firms will make explicit whether to conform to or reject institutional norms. Creativity, as used here, is defined as the development of novel and practical ideas that provide a platform from which institutional norms can be challenged. A model of competitive strategy as imitative, therefore imitable; incremental, imitable over time, or innovative, as good as inimitable, is developed. Alignment between institutional and firm cultures produces strategic conformity. Paradoxically, the pervasive influence of taken-for-granted norms may be challenged through the institutionalization of creativity within firm culture. Firms who value creativity may elect to conform to institutional conventions but do so consciously. Enabling factors that influence the choice of strategy include a need for legitimacy, tolerance of risk, diversity of viewpoints and expression, firm size, leadership style, organizational design and rewards structure." @default.
• W1559698935 created "2016-06-24" @default.
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• W1559698935 date "1998-01-01" @default.
• W1559698935 modified "2023-09-28" @default.
• W1559698935 title "Strategic conformity and nonconformity: integrating institutional theory, the resource-based view of the firm and creativity research" @default.
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