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- W1559892805 abstract "Mass media is an important source of information in any modern society. It is the reliable, accurate, rapid, relevant and impartial source of information for the public about their health related issues. This research study aims to explore the portrayal of health issues in mass media. Health related content of mainstream Urdu newspapers are analyzed for the study. Time period of this study was from August, 2011 to April, 2012. The Daily Jang, Nawa-e-Waqt and The Express were selected as leading Urdu newspapers. The rationale behind choosing of these newspapers for the study is that these newspapers had wide circulation in the country. The unit of analysis for the study is the messages related to health published in the newspapers. This aspect of the study provides adequate information about the involvement of the press in health issues. The researcher tries to explore the space related to health issue and formats of this space as news, feature stories, advertisements and letters to editor. The researcher also tries to find out the direction of these news items as informative, uninformative and neutral. Results concluded that Urdu press follow similar policy as informative about the coverage of health related issues. Total number of news related to health issues published during the time period of the study were 343 out of which 317 (92%) news items were depicted as informative while only 9 (3%) present uninformative and 17 (5%) placed neutral. KEYWORDS: Urdu Newspapers. Messages. Health Issues. Advertisements." @default.
- W1559892805 created "2016-06-24" @default.
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- W1559892805 date "2013-01-01" @default.
- W1559892805 modified "2023-09-23" @default.
- W1559892805 title "Portrayal of Health Issues in Leading Urdu Newspapers : A Content Analysis" @default.
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