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- W1560283270 abstract "A Comunicacao Integrada de Marketing (CIM) e vista, tradicionalmente, como um processo que envolve a utilizacao do mix de ferramentas de comunicacao de marketing, como propaganda, publicidade, promocao de vendas e venda pessoal, de forma integrada, visando gerar maior impacto no cliente. Os efeitos da CIM, porem, podem ser potencializados se o mix for adequadamente selecionado, o conteudo da mensagem for unico para todas as acoes e o processo envolver todos os publicos presentes na cadeia de comercializacao." @default.
- W1560283270 created "2016-06-24" @default.
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- W1560283270 date "2009-04-05" @default.
- W1560283270 modified "2023-09-26" @default.
- W1560283270 title "O efeito potencial da comunicação integrada de marketing" @default.
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