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- W156206563 abstract "For a variety of reasons, content has been excluded from the discussion of persuasive design, both in academia and practice. This paper argues that content is a missed opportunity to make a digital experience not only inform or instruct but also influence. I explain the causes and consequences of disregarding content, then define the proper role and benefits of content. To improve the results of a persuasive experience, content can and must have a central role in planning, executing, and evaluating the experience." @default.
- W156206563 created "2016-06-24" @default.
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- W156206563 date "2011-01-01" @default.
- W156206563 modified "2023-09-25" @default.
- W156206563 title "Clout: The Role of Content in Persuasive Experience" @default.
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- W156206563 doi "https://doi.org/10.1007/978-3-642-21708-1_65" @default.
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