Matches in SemOpenAlex for { <https://semopenalex.org/work/W1563574789> ?p ?o ?g. }
Showing items 1 to 97 of
97
with 100 items per page.
- W1563574789 abstract "How is the goodwill of a consumer to be earned and maintained in a competitive marketplace? One strategy is to ensure that the consumer perceives, through the senses, the characteristics that make the company’s product superior to competitors’ products, and thus more desirable. Furthermore, this perception must be maintained to build brand loyalty and to ensure repurchase. The sustainability of the perception of quality is important long after the initial rush of interest from advertising claims and promotions that surround a new product introduction. The purpose of this chapter is to discuss the techniques for consumer product testing in the field on a blind-labeled basis that ensures the sustainable perception of positive product characteristics." @default.
- W1563574789 created "2016-06-24" @default.
- W1563574789 creator A5063002602 @default.
- W1563574789 creator A5070755746 @default.
- W1563574789 date "2010-01-01" @default.
- W1563574789 modified "2023-09-26" @default.
- W1563574789 title "Consumer Field Tests and Questionnaire Design" @default.
- W1563574789 cites W1966381666 @default.
- W1563574789 cites W1967992372 @default.
- W1563574789 cites W1977250292 @default.
- W1563574789 cites W1978586150 @default.
- W1563574789 cites W2028135728 @default.
- W1563574789 cites W2029457210 @default.
- W1563574789 cites W2064551221 @default.
- W1563574789 cites W2086800082 @default.
- W1563574789 cites W2110304919 @default.
- W1563574789 cites W2112196473 @default.
- W1563574789 cites W2146200347 @default.
- W1563574789 cites W2155062105 @default.
- W1563574789 cites W2170857779 @default.
- W1563574789 cites W2330748903 @default.
- W1563574789 cites W3125572195 @default.
- W1563574789 cites W4236725770 @default.
- W1563574789 cites W4248945282 @default.
- W1563574789 cites W4254749794 @default.
- W1563574789 cites W658552829 @default.
- W1563574789 doi "https://doi.org/10.1007/978-1-4419-6488-5_15" @default.
- W1563574789 hasPublicationYear "2010" @default.
- W1563574789 type Work @default.
- W1563574789 sameAs 1563574789 @default.
- W1563574789 citedByCount "6" @default.
- W1563574789 countsByYear W15635747892012 @default.
- W1563574789 countsByYear W15635747892014 @default.
- W1563574789 countsByYear W15635747892015 @default.
- W1563574789 countsByYear W15635747892022 @default.
- W1563574789 crossrefType "book-chapter" @default.
- W1563574789 hasAuthorship W1563574789A5063002602 @default.
- W1563574789 hasAuthorship W1563574789A5070755746 @default.
- W1563574789 hasConcept C10138342 @default.
- W1563574789 hasConcept C111472728 @default.
- W1563574789 hasConcept C112698675 @default.
- W1563574789 hasConcept C127576917 @default.
- W1563574789 hasConcept C138885662 @default.
- W1563574789 hasConcept C144133560 @default.
- W1563574789 hasConcept C15744967 @default.
- W1563574789 hasConcept C162853370 @default.
- W1563574789 hasConcept C169760540 @default.
- W1563574789 hasConcept C2524010 @default.
- W1563574789 hasConcept C26760741 @default.
- W1563574789 hasConcept C2776967331 @default.
- W1563574789 hasConcept C2778860618 @default.
- W1563574789 hasConcept C2779530757 @default.
- W1563574789 hasConcept C33923547 @default.
- W1563574789 hasConcept C90673727 @default.
- W1563574789 hasConceptScore W1563574789C10138342 @default.
- W1563574789 hasConceptScore W1563574789C111472728 @default.
- W1563574789 hasConceptScore W1563574789C112698675 @default.
- W1563574789 hasConceptScore W1563574789C127576917 @default.
- W1563574789 hasConceptScore W1563574789C138885662 @default.
- W1563574789 hasConceptScore W1563574789C144133560 @default.
- W1563574789 hasConceptScore W1563574789C15744967 @default.
- W1563574789 hasConceptScore W1563574789C162853370 @default.
- W1563574789 hasConceptScore W1563574789C169760540 @default.
- W1563574789 hasConceptScore W1563574789C2524010 @default.
- W1563574789 hasConceptScore W1563574789C26760741 @default.
- W1563574789 hasConceptScore W1563574789C2776967331 @default.
- W1563574789 hasConceptScore W1563574789C2778860618 @default.
- W1563574789 hasConceptScore W1563574789C2779530757 @default.
- W1563574789 hasConceptScore W1563574789C33923547 @default.
- W1563574789 hasConceptScore W1563574789C90673727 @default.
- W1563574789 hasLocation W15635747891 @default.
- W1563574789 hasOpenAccess W1563574789 @default.
- W1563574789 hasPrimaryLocation W15635747891 @default.
- W1563574789 hasRelatedWork W121963595 @default.
- W1563574789 hasRelatedWork W1563236133 @default.
- W1563574789 hasRelatedWork W1998095340 @default.
- W1563574789 hasRelatedWork W2024989786 @default.
- W1563574789 hasRelatedWork W2055409096 @default.
- W1563574789 hasRelatedWork W2082373600 @default.
- W1563574789 hasRelatedWork W2093156914 @default.
- W1563574789 hasRelatedWork W2150922956 @default.
- W1563574789 hasRelatedWork W2162097177 @default.
- W1563574789 hasRelatedWork W2166749544 @default.
- W1563574789 hasRelatedWork W2187605312 @default.
- W1563574789 hasRelatedWork W2502197091 @default.
- W1563574789 hasRelatedWork W2980781481 @default.
- W1563574789 hasRelatedWork W3011926454 @default.
- W1563574789 hasRelatedWork W3122710301 @default.
- W1563574789 hasRelatedWork W3204656045 @default.
- W1563574789 hasRelatedWork W76035976 @default.
- W1563574789 hasRelatedWork W2602750213 @default.
- W1563574789 hasRelatedWork W2610553350 @default.
- W1563574789 hasRelatedWork W3005753982 @default.
- W1563574789 isParatext "false" @default.
- W1563574789 isRetracted "false" @default.
- W1563574789 magId "1563574789" @default.
- W1563574789 workType "book-chapter" @default.