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- W1564282491 abstract "Considerable research has demonstrated the importance of perceptions of politicians’ character traits for vote choice. Yet, we know little about the antecedents of trait attributions. Drawing on Moral Foundations Theory, I argue that character traits correspond to particular moral foundations. I introduce a theory of moral exemplification, according to which individuals use their own moral motivations, and the character traits exemplifying these motivations, to interpret the behavior of politicians. The analysis of three separate studies reveals support for the theory. First, individuals’ moral foundations predict the accessibility of corresponding traits and thus their propensity to be used in evaluation. Second, across two experiments, politicians’ issue stances shape perceptions of their traits. As predicted, however, the type of trait inference made depends on the moral foundation associated with the individual’s issue stance. I conclude with a discussion of how moral exemplification theory provides insight into trait ownership theory and campaign strategy." @default.
- W1564282491 created "2016-06-24" @default.
- W1564282491 creator A5047445588 @default.
- W1564282491 date "2014-07-01" @default.
- W1564282491 modified "2023-09-27" @default.
- W1564282491 title "Linking Issue Stances and Trait Inferences: A Theory of Moral Exemplification" @default.
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- W1564282491 doi "https://doi.org/10.1017/s0022381614000176" @default.
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