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- W1565111489 abstract "In this paper we showed that marketing is responsible for serving the interests of the society. Initially, marketing was condemned for instigating to socially adverse behaviors. Nowadays, the reputation of marketing is restored, as public decision-makers discovered the importance of marketing in generating desirable public behaviors. Marketing techniques can be used successfully to produce the intended outcomes" @default.
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- W1565111489 date "2010-01-01" @default.
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- W1565111489 title "CORPORATE SOCIAL RESPONSIBILITY AND MARKETING" @default.
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