Matches in SemOpenAlex for { <https://semopenalex.org/work/W1565341199> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W1565341199 abstract "The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing.The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer’s offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy.The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity networks in which they operate." @default.
- W1565341199 created "2016-06-24" @default.
- W1565341199 creator A5007835858 @default.
- W1565341199 creator A5011247764 @default.
- W1565341199 creator A5022967367 @default.
- W1565341199 date "2001-11-12" @default.
- W1565341199 modified "2023-09-26" @default.
- W1565341199 title "The Business Marketing Course: Managing in Complex Networks" @default.
- W1565341199 hasPublicationYear "2001" @default.
- W1565341199 type Work @default.
- W1565341199 sameAs 1565341199 @default.
- W1565341199 citedByCount "109" @default.
- W1565341199 countsByYear W15653411992012 @default.
- W1565341199 countsByYear W15653411992013 @default.
- W1565341199 countsByYear W15653411992014 @default.
- W1565341199 countsByYear W15653411992015 @default.
- W1565341199 countsByYear W15653411992016 @default.
- W1565341199 countsByYear W15653411992017 @default.
- W1565341199 crossrefType "book" @default.
- W1565341199 hasAuthorship W1565341199A5007835858 @default.
- W1565341199 hasAuthorship W1565341199A5011247764 @default.
- W1565341199 hasAuthorship W1565341199A5022967367 @default.
- W1565341199 hasConcept C112947039 @default.
- W1565341199 hasConcept C127107974 @default.
- W1565341199 hasConcept C144133560 @default.
- W1565341199 hasConcept C162853370 @default.
- W1565341199 hasConcept C17744445 @default.
- W1565341199 hasConcept C192975520 @default.
- W1565341199 hasConcept C199539241 @default.
- W1565341199 hasConcept C34630208 @default.
- W1565341199 hasConcept C4216890 @default.
- W1565341199 hasConcept C48891531 @default.
- W1565341199 hasConcept C554936623 @default.
- W1565341199 hasConcept C65257409 @default.
- W1565341199 hasConcept C98495876 @default.
- W1565341199 hasConceptScore W1565341199C112947039 @default.
- W1565341199 hasConceptScore W1565341199C127107974 @default.
- W1565341199 hasConceptScore W1565341199C144133560 @default.
- W1565341199 hasConceptScore W1565341199C162853370 @default.
- W1565341199 hasConceptScore W1565341199C17744445 @default.
- W1565341199 hasConceptScore W1565341199C192975520 @default.
- W1565341199 hasConceptScore W1565341199C199539241 @default.
- W1565341199 hasConceptScore W1565341199C34630208 @default.
- W1565341199 hasConceptScore W1565341199C4216890 @default.
- W1565341199 hasConceptScore W1565341199C48891531 @default.
- W1565341199 hasConceptScore W1565341199C554936623 @default.
- W1565341199 hasConceptScore W1565341199C65257409 @default.
- W1565341199 hasConceptScore W1565341199C98495876 @default.
- W1565341199 hasLocation W15653411991 @default.
- W1565341199 hasOpenAccess W1565341199 @default.
- W1565341199 hasPrimaryLocation W15653411991 @default.
- W1565341199 hasRelatedWork W1527311855 @default.
- W1565341199 hasRelatedWork W1557601470 @default.
- W1565341199 hasRelatedWork W1594306964 @default.
- W1565341199 hasRelatedWork W1597572790 @default.
- W1565341199 hasRelatedWork W1972156166 @default.
- W1565341199 hasRelatedWork W1976473926 @default.
- W1565341199 hasRelatedWork W1987858143 @default.
- W1565341199 hasRelatedWork W1991670833 @default.
- W1565341199 hasRelatedWork W2037955071 @default.
- W1565341199 hasRelatedWork W2061977616 @default.
- W1565341199 hasRelatedWork W2072733534 @default.
- W1565341199 hasRelatedWork W2077820623 @default.
- W1565341199 hasRelatedWork W2127481569 @default.
- W1565341199 hasRelatedWork W2132081716 @default.
- W1565341199 hasRelatedWork W2135526934 @default.
- W1565341199 hasRelatedWork W2136669199 @default.
- W1565341199 hasRelatedWork W2137247419 @default.
- W1565341199 hasRelatedWork W3149395617 @default.
- W1565341199 hasRelatedWork W636752410 @default.
- W1565341199 hasRelatedWork W2020900602 @default.
- W1565341199 isParatext "false" @default.
- W1565341199 isRetracted "false" @default.
- W1565341199 magId "1565341199" @default.
- W1565341199 workType "book" @default.