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- W1565857536 abstract "Il franchising internazionale rappresenta una delle modalita di entrata nei mercati esteri che negli ultimi anni ha evidenziato una costante crescita. Tra i diversi fattori che possono condizionare lo sviluppo dei network in franchising all’estero, alcune ricerche hanno evidenziato il ruolo delle variabili culturali. Obiettivo del presente lavoro e individuare l’influenza della dimensione culturale nel caso italiano, ovvero per le imprese italiane che si sono sviluppate nei mercati esteri e, viceversa, per i franchisor esteri presenti in Italia." @default.
- W1565857536 created "2016-06-24" @default.
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- W1565857536 date "2011-08-04" @default.
- W1565857536 modified "2023-09-28" @default.
- W1565857536 title "L’influenza delle variabili culturali sullo sviluppo del franchising internazionale: il caso italiano" @default.
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- W1565857536 doi "https://doi.org/10.7433/s60.2003.08" @default.
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