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- W1566006006 abstract "Purpose The purpose of this paper is to explore how social responsibility initiatives can be integrated into different tiers of retailers’ private label brands (PLB) and introduces a conceptual model and opposing predictions building on research in social responsibility and evolutionary psychology. The empirical evidence from two studies suggests that retailers should consider the type of PLB (i.e. quality tier) in the introduction of social responsibility initiatives." @default.
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- W1566006006 date "2015-05-11" @default.
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- W1566006006 title "Social responsibility and its differential effects on the retailers’ portfolio of private label brands" @default.
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- W1566006006 doi "https://doi.org/10.1108/ijrdm-04-2014-0040" @default.
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