Matches in SemOpenAlex for { <https://semopenalex.org/work/W1566252209> ?p ?o ?g. }
- W1566252209 endingPage "428" @default.
- W1566252209 startingPage "411" @default.
- W1566252209 abstract "ABSTRACT According to the affect heuristic, people often rely upon their overall affective impression of a target to form judgments of risk. However, innovation research has largely characterized risk perception as a function of what the consumer knows rather than how they feel. In three studies, this research investigates the use of the affect heuristic in consumer judgments of product innovations. The findings indicate that judgments of risks and benefits associated with product innovations are inversely related and affectively congruent with evaluations of those innovations. Additionally, more affectively extreme evaluations are associated with increasingly disparate judgments of risk and benefit. This research contributes to our theoretical understanding of both consumers' evaluations of product innovations and the affect heuristic. Implications and suggestions for future research are also discussed. Copyright © 2014 John Wiley & Sons, Ltd." @default.
- W1566252209 created "2016-06-24" @default.
- W1566252209 creator A5003871131 @default.
- W1566252209 creator A5054406412 @default.
- W1566252209 date "2014-09-15" @default.
- W1566252209 modified "2023-10-09" @default.
- W1566252209 title "The affect heuristic in early judgments of product innovations" @default.
- W1566252209 cites W1791587663 @default.
- W1566252209 cites W1899998822 @default.
- W1566252209 cites W1972980224 @default.
- W1566252209 cites W1973005206 @default.
- W1566252209 cites W1973097326 @default.
- W1566252209 cites W1983976677 @default.
- W1566252209 cites W2002689588 @default.
- W1566252209 cites W2009977118 @default.
- W1566252209 cites W2014638744 @default.
- W1566252209 cites W2016240548 @default.
- W1566252209 cites W2021713474 @default.
- W1566252209 cites W2022166711 @default.
- W1566252209 cites W2025550180 @default.
- W1566252209 cites W2026632138 @default.
- W1566252209 cites W2035782089 @default.
- W1566252209 cites W2037588148 @default.
- W1566252209 cites W2038875511 @default.
- W1566252209 cites W2042276900 @default.
- W1566252209 cites W2046360108 @default.
- W1566252209 cites W2046411892 @default.
- W1566252209 cites W2060624384 @default.
- W1566252209 cites W2070203783 @default.
- W1566252209 cites W2071539043 @default.
- W1566252209 cites W2074355911 @default.
- W1566252209 cites W2091069417 @default.
- W1566252209 cites W2091685215 @default.
- W1566252209 cites W2097936794 @default.
- W1566252209 cites W2099697766 @default.
- W1566252209 cites W2102803219 @default.
- W1566252209 cites W2108880422 @default.
- W1566252209 cites W2111230857 @default.
- W1566252209 cites W2115876305 @default.
- W1566252209 cites W2123856966 @default.
- W1566252209 cites W2138502710 @default.
- W1566252209 cites W2142598536 @default.
- W1566252209 cites W2149769128 @default.
- W1566252209 cites W2153847121 @default.
- W1566252209 cites W2162260603 @default.
- W1566252209 cites W2286879892 @default.
- W1566252209 cites W3122282974 @default.
- W1566252209 cites W3122371735 @default.
- W1566252209 cites W3122656281 @default.
- W1566252209 cites W3122736754 @default.
- W1566252209 cites W3123527083 @default.
- W1566252209 cites W3124896223 @default.
- W1566252209 cites W3125952542 @default.
- W1566252209 cites W4233023372 @default.
- W1566252209 cites W4240553276 @default.
- W1566252209 cites W4243905823 @default.
- W1566252209 cites W4245084386 @default.
- W1566252209 cites W4246833228 @default.
- W1566252209 cites W4249548680 @default.
- W1566252209 cites W4251685532 @default.
- W1566252209 cites W4292157289 @default.
- W1566252209 cites W4362224615 @default.
- W1566252209 doi "https://doi.org/10.1002/cb.1491" @default.
- W1566252209 hasPublicationYear "2014" @default.
- W1566252209 type Work @default.
- W1566252209 sameAs 1566252209 @default.
- W1566252209 citedByCount "31" @default.
- W1566252209 countsByYear W15662522092014 @default.
- W1566252209 countsByYear W15662522092015 @default.
- W1566252209 countsByYear W15662522092016 @default.
- W1566252209 countsByYear W15662522092017 @default.
- W1566252209 countsByYear W15662522092018 @default.
- W1566252209 countsByYear W15662522092019 @default.
- W1566252209 countsByYear W15662522092020 @default.
- W1566252209 countsByYear W15662522092021 @default.
- W1566252209 countsByYear W15662522092022 @default.
- W1566252209 countsByYear W15662522092023 @default.
- W1566252209 crossrefType "journal-article" @default.
- W1566252209 hasAuthorship W1566252209A5003871131 @default.
- W1566252209 hasAuthorship W1566252209A5054406412 @default.
- W1566252209 hasBestOaLocation W15662522092 @default.
- W1566252209 hasConcept C14036430 @default.
- W1566252209 hasConcept C144133560 @default.
- W1566252209 hasConcept C154945302 @default.
- W1566252209 hasConcept C15744967 @default.
- W1566252209 hasConcept C162853370 @default.
- W1566252209 hasConcept C163355716 @default.
- W1566252209 hasConcept C169760540 @default.
- W1566252209 hasConcept C173801870 @default.
- W1566252209 hasConcept C180747234 @default.
- W1566252209 hasConcept C2524010 @default.
- W1566252209 hasConcept C26760741 @default.
- W1566252209 hasConcept C2776035688 @default.
- W1566252209 hasConcept C2992166776 @default.
- W1566252209 hasConcept C33923547 @default.
- W1566252209 hasConcept C41008148 @default.
- W1566252209 hasConcept C46312422 @default.
- W1566252209 hasConcept C77805123 @default.