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- W1566341902 abstract "Abstract The hotel industry in the United States has undergone many changes in the last couple of decades. Developments such as consolidation, brand proliferation and an increased use of technology have had an impact on how hotels go about marketing their products. With change being inevitable, it is important to attempt to predict what will happen in the future that will further impact the hotel business. This article reports a qualitative study of the future of marketing based on the opinions of hotel industry executives. Predictions are that the industry will continue to be volatile, consolidation will continue, consumer satisfaction will become even more important and technology will play an increasing role. Other trends and concerns are discussed." @default.
- W1566341902 created "2016-06-24" @default.
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- W1566341902 date "2003-11-04" @default.
- W1566341902 modified "2023-10-05" @default.
- W1566341902 title "Marketing in the Next Decade" @default.
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- W1566341902 doi "https://doi.org/10.1300/j073v14n02_03" @default.
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