Matches in SemOpenAlex for { <https://semopenalex.org/work/W1566377632> ?p ?o ?g. }
Showing items 1 to 99 of
99
with 100 items per page.
- W1566377632 endingPage "235" @default.
- W1566377632 startingPage "229" @default.
- W1566377632 abstract "With the changing trends in this world, innovative economy is the emerging idea that is vital for the economies, countries and organizations to grow and sustain. Innovation is the key to success and the innovators need to be influenced for adoption. For that reason, there is need of market analysis if consumers are ready for adopting the innovations that are offered to them, do they possess the necessary traits to understand the benefits of innovation in their lifestyles. This insight has given an opportunity to this research for analyzing the consumer market empirically for the traits that are necessary for the adoption of innovation. This study it further identify the market segment that are inclined possess the trait of innovativeness higher than the others. A survey questionnaire was adopted from literature; data was collected from almost 481 consumers belonging to Karachi from the age bracket of 15 to 54. The factor analysis, correlation, regression and 2SLS method was applied; results showed that consumer innovativeness is strongly influenced by personality traits such as intelligence, rationality and self-efficacy and socialization by interconnectedness, cosmopoliteness and subjective norm. The study reveals the insight that consumers are ready to adopt the innovation and possess the trait of innovativeness that has the capabilities to intellectually and rationally evaluate the innovative offering. Keywords : Consumer innovativeness, Innovation adoption, smart phones" @default.
- W1566377632 created "2016-06-24" @default.
- W1566377632 creator A5005606983 @default.
- W1566377632 creator A5010328836 @default.
- W1566377632 creator A5063844387 @default.
- W1566377632 date "2014-01-01" @default.
- W1566377632 modified "2023-09-27" @default.
- W1566377632 title "Consumer Innovativeness Leading to Innovation Adoption" @default.
- W1566377632 cites W1505999675 @default.
- W1566377632 cites W1527932246 @default.
- W1566377632 cites W1582423817 @default.
- W1566377632 cites W1915384043 @default.
- W1566377632 cites W1965278021 @default.
- W1566377632 cites W1980006604 @default.
- W1566377632 cites W1980070060 @default.
- W1566377632 cites W1990513740 @default.
- W1566377632 cites W2008578270 @default.
- W1566377632 cites W2049775575 @default.
- W1566377632 cites W2058156951 @default.
- W1566377632 cites W2063312058 @default.
- W1566377632 cites W2095863122 @default.
- W1566377632 cites W2098100286 @default.
- W1566377632 cites W2102803219 @default.
- W1566377632 cites W2121160897 @default.
- W1566377632 cites W2124074613 @default.
- W1566377632 cites W2179683524 @default.
- W1566377632 cites W2277458037 @default.
- W1566377632 cites W2338971192 @default.
- W1566377632 cites W2520915449 @default.
- W1566377632 cites W2895189975 @default.
- W1566377632 cites W3013095367 @default.
- W1566377632 cites W3124218744 @default.
- W1566377632 cites W3125976894 @default.
- W1566377632 hasPublicationYear "2014" @default.
- W1566377632 type Work @default.
- W1566377632 sameAs 1566377632 @default.
- W1566377632 citedByCount "4" @default.
- W1566377632 countsByYear W15663776322018 @default.
- W1566377632 countsByYear W15663776322019 @default.
- W1566377632 countsByYear W15663776322021 @default.
- W1566377632 crossrefType "journal-article" @default.
- W1566377632 hasAuthorship W1566377632A5005606983 @default.
- W1566377632 hasAuthorship W1566377632A5010328836 @default.
- W1566377632 hasAuthorship W1566377632A5063844387 @default.
- W1566377632 hasConcept C106934330 @default.
- W1566377632 hasConcept C144133560 @default.
- W1566377632 hasConcept C15744967 @default.
- W1566377632 hasConcept C162853370 @default.
- W1566377632 hasConcept C17744445 @default.
- W1566377632 hasConcept C187288502 @default.
- W1566377632 hasConcept C199360897 @default.
- W1566377632 hasConcept C199539241 @default.
- W1566377632 hasConcept C201717286 @default.
- W1566377632 hasConcept C2865642 @default.
- W1566377632 hasConcept C41008148 @default.
- W1566377632 hasConcept C77805123 @default.
- W1566377632 hasConceptScore W1566377632C106934330 @default.
- W1566377632 hasConceptScore W1566377632C144133560 @default.
- W1566377632 hasConceptScore W1566377632C15744967 @default.
- W1566377632 hasConceptScore W1566377632C162853370 @default.
- W1566377632 hasConceptScore W1566377632C17744445 @default.
- W1566377632 hasConceptScore W1566377632C187288502 @default.
- W1566377632 hasConceptScore W1566377632C199360897 @default.
- W1566377632 hasConceptScore W1566377632C199539241 @default.
- W1566377632 hasConceptScore W1566377632C201717286 @default.
- W1566377632 hasConceptScore W1566377632C2865642 @default.
- W1566377632 hasConceptScore W1566377632C41008148 @default.
- W1566377632 hasConceptScore W1566377632C77805123 @default.
- W1566377632 hasIssue "27" @default.
- W1566377632 hasLocation W15663776321 @default.
- W1566377632 hasOpenAccess W1566377632 @default.
- W1566377632 hasPrimaryLocation W15663776321 @default.
- W1566377632 hasRelatedWork W14286099 @default.
- W1566377632 hasRelatedWork W1675974914 @default.
- W1566377632 hasRelatedWork W183172010 @default.
- W1566377632 hasRelatedWork W1972586387 @default.
- W1566377632 hasRelatedWork W2053050442 @default.
- W1566377632 hasRelatedWork W2124773586 @default.
- W1566377632 hasRelatedWork W2188689225 @default.
- W1566377632 hasRelatedWork W2213680360 @default.
- W1566377632 hasRelatedWork W2248049371 @default.
- W1566377632 hasRelatedWork W2292114612 @default.
- W1566377632 hasRelatedWork W2469873328 @default.
- W1566377632 hasRelatedWork W2590309646 @default.
- W1566377632 hasRelatedWork W2621546626 @default.
- W1566377632 hasRelatedWork W2783895479 @default.
- W1566377632 hasRelatedWork W2902497220 @default.
- W1566377632 hasRelatedWork W2973488617 @default.
- W1566377632 hasRelatedWork W3031412404 @default.
- W1566377632 hasRelatedWork W3125316470 @default.
- W1566377632 hasRelatedWork W3202198743 @default.
- W1566377632 hasRelatedWork W580010952 @default.
- W1566377632 hasVolume "6" @default.
- W1566377632 isParatext "false" @default.
- W1566377632 isRetracted "false" @default.
- W1566377632 magId "1566377632" @default.
- W1566377632 workType "article" @default.