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- W1566387544 abstract "A study explored advertising students' beliefs and attitudes about their learning and motivations within the context of the American Advertising Federation's (AAF) National Student Advertising Competition (NSAC). One hundred twenty-one students from 13 NSAC teams were surveyed in a 3-part questionnaire. Results indicated that students relished their competition experience generally. Results also indicated that students learned a great deal, and that they participated because of assumed job or career prospects and the lure of working within a team. They also participated because they expected to win, additionally believing that winning would increase their prospects for jobs, including exceptional jobs. Finally, students believed that their participation in the competition meant missed classes, missed class work, and lower grade point averages (GPAs) overall. Future research might seek to find out whether or not the competition experience actually helped ex-students with a job or career in advertising. (Ten notes and four tables of data are included) (Author/NKA) *********************************************************************** Reproductions supplied by EDRS are the best that can be made * from the original document. *********************************************************************** Student Advertising Competitions: Student Perspectives on the AAF Competition, Part II James L. Marra Department of Journalism Temple University Philadelphia, PA 19122 James R. Avery Department of Journalism and Public Communications University of Alaska Anchorage Anchorage, AK 99508 Aruna Rao Mass Media & Communication Annenberg Hall Temple University Philadelphia, PA 19122 Paper submitted to the Advertising Division, Teaching Standards, Research U.S. DEPARTMENT OF EOUCATION 011K0 01 Educational Research and improvement EDUCATIONAL RESOURCES INFORMATION CENTER IFRIC) 1.This document has been reproduced es received from the PersOn or organization originahng a Minor changes have been made to improve reproduction Quality Points ot view Of Op101005 staled In this document do not necessarily represent official OE RI position or pohcy 2 PERMISSION TO REPRODUCE THIS PATERIAL HAS BEEN GRANTED BY TS Ws-r(1, TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC)." @default.
- W1566387544 created "2016-06-24" @default.
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- W1566387544 date "1992-08-01" @default.
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- W1566387544 title "Student Advertising Competitions: Student Perspectives on the AAF Competition, Part II." @default.
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