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- W1566452274 abstract "This study examined whether the perceived environmental performance (PEP) of a company influencedconsumers’ purchase intentions, and whether this was moderated by consumers’ degree of environmentalinvolvement (EI) and by differences in product price. Surveys were posted to a random sample ofresidents in an Australian capital city. Responses (N=698) showed that participants reported higherpurchase intentions for products from high versus low PEP companies. Participants’ EI and productprice were found to moderate this relationship. Those with high EI reported greater purchase intentionfor high PEP companies and the reverse for low PEP companies. A greater difference was also found inpurchase intention between high and low PEP companies when price was low than when price was high." @default.
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- W1566452274 date "2010-01-01" @default.
- W1566452274 modified "2023-09-26" @default.
- W1566452274 title "The effect of company perceived environmental performance on consumer purchase intentions" @default.
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