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- W1566454434 abstract "The current research tested the differential effect of love and respect on the lovemarks model. The results show that the love consumers feel toward their brand has a stronger effect on the emotional or affective component of commitment than respect, the functional aspects of the lovemarks model. But respect has a stronger effect on satisfaction and perception of brand performance (the calculative component of commitment) than involvement and loyalty (the affective component of commitment)." @default.
- W1566454434 created "2016-06-24" @default.
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- W1566454434 date "2013-01-30" @default.
- W1566454434 modified "2023-09-24" @default.
- W1566454434 title "Lovemarks: Is it Love or Respect?" @default.
- W1566454434 hasPublicationYear "2013" @default.
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