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• W1566603780 abstract "Abstract The objectives of this study were to identify the optimal extrinsic and intrinsic attributes for a range of chilled nutrientenriched orange juice beverages; and to evaluate the contribution of advanced concept optimisation research techniques to new product design and the strategic marketing of innovative functional beverages. A conjointbased survey was administered in both Dublin and Cork between May and September 2004. The results suggested that firms should not rely solely on functionality to leverage a competitive advantage when developing functional beverages. Advanced concept optimisation research techniques contribute towards effective knowledge management in the new product development (NPD) process." @default.
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• W1566603780 date "2007-07-31" @default.
• W1566603780 modified "2023-09-26" @default.
• W1566603780 title "Concept Optimisation in Innovation Through Conjoint Analysis" @default.
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• W1566603780 doi "https://doi.org/10.1300/j047v19n02_04" @default.
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