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- W1566683353 abstract "The article gives us an insight in marketing in the library. It shows why marketing is necessary and how the competition is growing even in our surroundings. This paper argues from a marketing point of view why it should be involved in all library routines. The article shows the difference between internal and external marketing. The article discusses some marketing tools, which are especially suitable for libraries. It also emphasises that everybody at the library should be involved directly or indirectly in the marketing." @default.
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- W1566683353 date "2006-04-30" @default.
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- W1566683353 title "Marketing to Get Better Mileage from Your Resource" @default.
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- W1566683353 doi "https://doi.org/10.15612/bd.2006.402" @default.
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