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- W1566785526 abstract "Given the importance of predictive expectations in consumer satisfaction models, confounds in the measurement of expectations could result in misspecified models. Results of two empirical studies indicate that consumers interpret the word expect in numerous ways. A large minority of consumers interpret expect to mean desire.” The magnitude of the resulting confounding effect is illustrated by comparing results using a measure of expectations alone with results obtained when using a measure of expectations together with a measure of desires in a side-by-side format." @default.
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- W1566785526 title "Confounds in the Measurement of Predictive Expectations" @default.
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