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- W1566908063 abstract "This research explores the extent to which the news media are able to shape people’s views of political campaigns, focusing specifically on their assessments of campaign tone. Does the news media’s portrayal of campaign tone - typically quite negative - do more to shape evaluations of campaign tone, or are people turning to more personal experiences with campaign advertising to make such assessments? And if the former, by what route do the media influence perceptions of campaign tone? In order to investigate such questions, we take public opinion data from the 2006 Cooperative Congressional Election Study and combine it with ad tracking data and a content analysis of the newspapers and local television newscasts to which respondents were exposed. We then use these measures to predict people’s perceptions of campaign tone, finding a strong role for political advertising in shaping perceptions but a weaker role for the news media." @default.
- W1566908063 created "2016-06-24" @default.
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- W1566908063 date "2009-01-01" @default.
- W1566908063 modified "2023-09-28" @default.
- W1566908063 title "Explaining Perceptions of Campaign Tone" @default.
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