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- W1566978529 abstract "For over 20 years, businesspeople have turned to this book for explanations, clarification and answers to their marketing challenges. In this edition, this comprehensive marketing guide helps readers to: demystify marketing concepts; focus marketing efforts for customer value and satisfaction; organize the marketing department for maximum productivity; formulate objectives and strategies into a meaningful plan; and appraise the success of marketing efforts." @default.
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- W1566978529 date "1972-01-01" @default.
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- W1566978529 title "The Marketing Mystique" @default.
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