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- W1567009754 abstract "O presente trabalho descreve o papel do lexico nos meios de comunicacao, evidenciando a elaboracao da mensagem publicitaria. A necessidade de brevidade e clareza determina a escolha lexical, responsavel pela informacao e convencimento do receptor. Para nomear e qualificar o produto sao utilizados substantivos, adjetivos e verbos por meio dos processos de formacao de palavras, relacoes semânticas e recursos estilisticos. Os tracos culturais tambem estao presentes no uso do vocabulario." @default.
- W1567009754 created "2016-06-24" @default.
- W1567009754 creator A5022026059 @default.
- W1567009754 date "1998-01-01" @default.
- W1567009754 modified "2023-09-28" @default.
- W1567009754 title "O batistério publicitário" @default.
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- W1567009754 hasPublicationYear "1998" @default.
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