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• W1567124575 abstract "With the business becoming more global marketers need to understand differences in the consumption habits of the consumers that arise due to the cultural differences to develop effective marketing strategies. There has been a little research on the consumption pattern shown by the people of the state Jammu and Kashmir, India despite being important and emerging markets of the India. This exploratory study has been carried out to find out the similarities and difference in the health and packaging consciousness across four regional subcultures viz. Jammu, Kashmir, Ladakh, Gujjars and five religious subcultures viz. Muslim, Christians, Sikhs, Buddhists and Hindus of the state Jammu and Kashmir, India. Significant differences have been found in the health and packaging consciousness across various regional and religious sub cultural groups. Cronbach’s Alpha has been used to check reliability, Factor analysis has been carried out to retain most useful items and one way ANOVA has been used for data analysis. The implications and limitations have been discussed." @default.
• W1567124575 created "2016-06-24" @default.
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• W1567124575 date "2012-01-01" @default.
• W1567124575 modified "2023-09-26" @default.
• W1567124575 title "Health and Packaging Consciousness Across Various Regional and Religious Sub Cultures in Jammu and Kashmir" @default.
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• W1567124575 doi "https://doi.org/10.2139/ssrn.2212067" @default.
• W1567124575 hasPublicationYear "2012" @default.
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