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• W1567127133 abstract "CASE DESCRIPTION The primary subject matter of this case concerns corporate governance and ethics. Secondary issues include technical managerial, financial, and marketing knowledge, communication skills, critical thinking skills, and coping with uncertainty and unstructured problem-solving. The case has a difficulty level of four, appropriate for senior level. The case is designed to be taught in two class hours and is expected to require ten hours of outside preparation by students. CASE SYNOPSIS Organizations with an interest in improving business education continue to increase awareness of the broad range of skills that businesspeople must have to be successful. In addition to technical managerial, financial, and marketing knowledge, communication skills, critical thinking skills, and coping with uncertainty and unstructured problem-solving are often listed as critical skills that students should be developing. Pixelon was a real online broadcasting and online content startup that initiated its existence with the most expensive launch party ever - iBash '99. In this series of four critical incidents, students are presented with a brief history of Pixelon and several significant decision points for the company's executives and board of directors. One of the main objectives of this case is to provide an opportunity for students to practice their written and oral communication skills. The case is assigned as a writing assignment which is then followed up with class discussion about the case when the paper is turned in. Since the case builds in facts and detail, the case provides a relatively deep learning environment over time. Another objective of the case is to allow students to demonstrate their technical business knowledge via discussion of management, finance, and marketing strategies. Since new facts are introduced in each of the four critical incidents, the students must deal with uncertainty in answering the case questions in the first three critical incidents, which fulfills the objective of giving students a chance to participate in problem-solving in an unstructured setting. INSTRUCTORS' NOTES Recommendations for Teaching Approaches The first part of the case focuses on the general business objective. Management and marketing strategies, and a SWOT analysis are used to get a sense of the startup business and its environment. The opportunities and risks of an emerging industry are highlighted (Goodin, 1999a, 1 999b). These analyses are also important in understanding the control environment of the company and the risk of fraud. Additional general business knowledge objectives of the first section include exposing students to the practical problems involved in an upper-management transition and providing students with a better understanding of external financial investment decisions prior to a firm's initial public offering. Researching venture capital strategies is a component of this first part of the case for most students. The second critical incident in the case deals more directly with the issue of fraud and emphasizes the superiority of background checks in investigating the reputation of company officials (Goodin and Lee, 2000; Goodin, 2000a). Students are expected to demonstrate their knowledge of accounting in this section of the paper through a discussion of the components necessary for a fraud to occur. Additional general business objectives include gaining an understanding of the pressures involved with providing venture capital in an emerging industry and the understanding of upper management turnover as a potential negative signal of firm reputation. Students may need to research the difference between background checks and criminal record checks. The third section describes the impending bankruptcy of the company and reveals the amount of misinformation that the company has promulgated about the technology it is purported to be providing (Associated Press, 2000; Goodin, 2000b; 2000c; 200Od; 200Of). …" @default.
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• W1567127133 date "2006-01-01" @default.
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• W1567127133 title "Pixelon: A Strategic Examination of Corporate Governance and Ethics" @default.
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