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- W1567159622 abstract "Abstract Companies often introduce organizational innovations into their corporate environment with the aim of improving their operational efficiencies. While this practice has become a well-accepted percept among both practitioners and academics over the years for its intuitive appeal, there is an increasing evidence to suggest that companies often fail to fully capitalize on the adopted innovation throughout their organizations. To this end, this study sets out to identify the factors that play a tangible role in facilitating the intraorganizational diffusion of innovations. In this context, we not only examine the roles of buying center dynamics and environments in the intraorganizational diffusion process but also assess the impact on the innovation-adopting firm through the high level of intraorganizational diffusion." @default.
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- W1567159622 date "2002-11-01" @default.
- W1567159622 modified "2023-09-25" @default.
- W1567159622 title "Managing intraorganizational diffusion of innovations" @default.
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- W1567159622 doi "https://doi.org/10.1016/s0019-8501(01)00190-0" @default.
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