FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W1567169437> ?p ?o ?g. }

• W1567169437 endingPage "97" @default.
• W1567169437 startingPage "90" @default.
• W1567169437 abstract "Organizations strive to discover the ‘holy grail’ of their competitive advantage.Brand management is treated as a critical success factor to generate competitive advantage. Because brands are valued by customers the brand building efforts are looking for new ways to deepen the brand-customer relationship. The value creation process of the firm’s product or service needs to have unique and inimitable strategies to retain customers. This study pertains to the strategic significance of the internal branding which is rarely addressed in the literature of brand management. Considering the determinants and effects of internal branding in the success of an organization several illustrations are also added in this review. The internal stakeholders who are the face of the brand need to espouse the brand values in order to align external branding with internal branding in order to successfully deliver the brand promise. The study can help future research through which organizations can attain success through internal branding. Keywords : brand management, internal branding, communication, customer orientation" @default.
• W1567169437 created "2016-06-24" @default.
• W1567169437 creator A5016517613 @default.
• W1567169437 date "2014-11-01" @default.
• W1567169437 modified "2023-09-24" @default.
• W1567169437 title "Strategic Perspective of Internal Branding: A Critical Review" @default.
• W1567169437 cites W1530487374 @default.
• W1567169437 cites W1581498304 @default.
• W1567169437 cites W1592080430 @default.
• W1567169437 cites W173368734 @default.
• W1567169437 cites W1972572787 @default.
• W1567169437 cites W1977934043 @default.
• W1567169437 cites W1980554019 @default.
• W1567169437 cites W1998398993 @default.
• W1567169437 cites W2009292609 @default.
• W1567169437 cites W2012372671 @default.
• W1567169437 cites W2017640419 @default.
• W1567169437 cites W2025583398 @default.
• W1567169437 cites W2040954868 @default.
• W1567169437 cites W2048872755 @default.
• W1567169437 cites W2049611193 @default.
• W1567169437 cites W2052699873 @default.
• W1567169437 cites W2057023890 @default.
• W1567169437 cites W2059143315 @default.
• W1567169437 cites W2072087631 @default.
• W1567169437 cites W2073319886 @default.
• W1567169437 cites W2076127331 @default.
• W1567169437 cites W2077544330 @default.
• W1567169437 cites W2087345453 @default.
• W1567169437 cites W2090172016 @default.
• W1567169437 cites W2096577990 @default.
• W1567169437 cites W2110490153 @default.
• W1567169437 cites W2111771113 @default.
• W1567169437 cites W2135526934 @default.
• W1567169437 cites W2138730142 @default.
• W1567169437 cites W2164051710 @default.
• W1567169437 cites W2164406837 @default.
• W1567169437 cites W2266639535 @default.
• W1567169437 cites W2272213790 @default.
• W1567169437 cites W2908214096 @default.
• W1567169437 cites W2941535465 @default.
• W1567169437 cites W303573266 @default.
• W1567169437 cites W655721147 @default.
• W1567169437 hasPublicationYear "2014" @default.
• W1567169437 type Work @default.
• W1567169437 sameAs 1567169437 @default.
• W1567169437 citedByCount "1" @default.
• W1567169437 countsByYear W15671694372021 @default.
• W1567169437 crossrefType "journal-article" @default.
• W1567169437 hasAuthorship W1567169437A5016517613 @default.
• W1567169437 hasConcept C10138342 @default.
• W1567169437 hasConcept C12713177 @default.
• W1567169437 hasConcept C136006765 @default.
• W1567169437 hasConcept C136764020 @default.
• W1567169437 hasConcept C144133560 @default.
• W1567169437 hasConcept C152455256 @default.
• W1567169437 hasConcept C154945302 @default.
• W1567169437 hasConcept C162853370 @default.
• W1567169437 hasConcept C182306322 @default.
• W1567169437 hasConcept C205971072 @default.
• W1567169437 hasConcept C2524010 @default.
• W1567169437 hasConcept C2780378061 @default.
• W1567169437 hasConcept C2781270358 @default.
• W1567169437 hasConcept C33923547 @default.
• W1567169437 hasConcept C41008148 @default.
• W1567169437 hasConcept C57375061 @default.
• W1567169437 hasConcept C58546491 @default.
• W1567169437 hasConcept C90673727 @default.
• W1567169437 hasConceptScore W1567169437C10138342 @default.
• W1567169437 hasConceptScore W1567169437C12713177 @default.
• W1567169437 hasConceptScore W1567169437C136006765 @default.
• W1567169437 hasConceptScore W1567169437C136764020 @default.
• W1567169437 hasConceptScore W1567169437C144133560 @default.
• W1567169437 hasConceptScore W1567169437C152455256 @default.
• W1567169437 hasConceptScore W1567169437C154945302 @default.
• W1567169437 hasConceptScore W1567169437C162853370 @default.
• W1567169437 hasConceptScore W1567169437C182306322 @default.
• W1567169437 hasConceptScore W1567169437C205971072 @default.
• W1567169437 hasConceptScore W1567169437C2524010 @default.
• W1567169437 hasConceptScore W1567169437C2780378061 @default.
• W1567169437 hasConceptScore W1567169437C2781270358 @default.
• W1567169437 hasConceptScore W1567169437C33923547 @default.
• W1567169437 hasConceptScore W1567169437C41008148 @default.
• W1567169437 hasConceptScore W1567169437C57375061 @default.
• W1567169437 hasConceptScore W1567169437C58546491 @default.
• W1567169437 hasConceptScore W1567169437C90673727 @default.
• W1567169437 hasIssue "34" @default.
• W1567169437 hasLocation W15671694371 @default.
• W1567169437 hasOpenAccess W1567169437 @default.
• W1567169437 hasPrimaryLocation W15671694371 @default.
• W1567169437 hasRelatedWork W1985143667 @default.
• W1567169437 hasRelatedWork W2056827636 @default.
• W1567169437 hasRelatedWork W2068352014 @default.
• W1567169437 hasRelatedWork W2258698237 @default.
• W1567169437 hasRelatedWork W2289688172 @default.
• W1567169437 hasRelatedWork W2547605374 @default.
• W1567169437 hasRelatedWork W2607599843 @default.
• W1567169437 hasRelatedWork W2937667450 @default.

• next