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- W1567197989 abstract "Media representatives often rely on jargon to make sales presentations. To the uninitiated client, the confusing array of audience terms can be daunting. This article outlines commonly used audience measures and explains how they are used. It also alerts potential advertisers to some common problems interpreting and using audience measures." @default.
- W1567197989 created "2016-06-24" @default.
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- W1567197989 date "2006-11-01" @default.
- W1567197989 modified "2023-09-27" @default.
- W1567197989 title "The gloss free glossary" @default.
- W1567197989 hasPublicationYear "2006" @default.
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