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- W1567200374 abstract "Facing an increasing competition, service providers are forced to develop trust and commitment in order to stabilize and extend their market position. Based upon a theoretical framework, the paper discusses strategies to provide trust applying appropriate communication instruments. The paper investigates consulting services for small and medium sized companies and, therefore, draws hypotheses how consulting companies are enabled to create and enhance trust using communication instruments." @default.
- W1567200374 created "2016-06-24" @default.
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- W1567200374 date "2005-01-01" @default.
- W1567200374 modified "2023-09-27" @default.
- W1567200374 title "Aufbau von Vertrauen in Dienstleistungsinteraktionen durch Instrumente der Kommunikationspolitik - dargestellt am Beispiel der Beratung kleiner und mittlerer Unternehmen -" @default.
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