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- W1567280500 abstract "This article investigates the paradoxes of communicative liberalization. We explore the ways in which something as seemingly banal as backyard basketball—by being incorporated into the realm of Internet communication—is at once “opened up” to the media consuming public and yet invariably constrained by the corporate and spectacularizing technologies that have come to define the era of free market communication. Drawing upon an extensive case analysis of the “trick shot” enterprise known as Dude Perfect, we illustrate how even the most homespun forms of mediation are thrust into the imperatives of neoliberal accumulation whereby the “homemade” cyber-spatial media-sport production becomes aligned with, if not overdetermined by, the processes of corporatization, spectacularization, and marketization." @default.
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- W1567280500 date "2014-10-13" @default.
- W1567280500 modified "2023-09-22" @default.
- W1567280500 title "Bank Shots: Dude Perfect, Corporatization, and Sporting [Hyper-]Reality" @default.
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- W1567280500 doi "https://doi.org/10.1111/cccr.12075" @default.
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