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- W1567368619 abstract "This paper empirically presents the impact of economic development on the consumers living habits or lifestyles. As an exploratory study on rural and urban consumers in emerging market like India this paper found that consumers are statistically different in terms of their attitude towards products, price, promotion and distribution. As most of the MNC’s and foreign investor today wants to invest in emerging markets like India because of the huge untapped market and India not being a homogeneous consumer segment is divided into two broad consumer categories i.e. rural and urban, therefore it becomes important from the viewpoint of a marketer to understand the lifestyle patterns of these two groups to make the best use of the marketing opportunities present in these markets. Possibly as a result of this disparate attitude the study found that rural and urban consumers use different products to reflect the improvement of their standard of living also the difference is indicated by the words they chose to describe their ideal future image.In the area of consumer behaviour not much has been done to relate the effect of economic development with consumer behaviour. The purpose of this paper specifically served by the comparison of rich and poor on the basis of the change in lifestyle due to economic development of the country." @default.
- W1567368619 created "2016-06-24" @default.
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- W1567368619 date "2012-10-31" @default.
- W1567368619 modified "2023-09-24" @default.
- W1567368619 title "Consumption pattern of urban and rural consumers of emerging Indian markets." @default.
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