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- W1567608905 abstract "This exploratory study is done to identify first assumptions for the use of video content in YouTube channels. A systematic process based on usage of video on-demand with perception, use and effect is used. The perception of video content can be viewed at several levels: the access, the design and the brand level. The use by the recipients concentrates on witch criteria videos are selected? How users navigate through the video? What elements of a website and a video will be seen during use? The effects focuses on cognitive, emotional and conative effects." @default.
- W1567608905 created "2016-06-24" @default.
- W1567608905 creator A5007880561 @default.
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- W1567608905 date "2010-12-01" @default.
- W1567608905 modified "2023-09-27" @default.
- W1567608905 title "Video-Content auf Youtube-Kanälen von TV-Sendern am Beispiel von ARD, BBC und Deutsche Welle : Wahrnehmung, Nutzung und Wirkung von redaktionellen Video-Inhalten. Video content on Youtube channels of TV Stations with examples of ARD, BBC and Deutsche Welle : Perception, use and impact of Video with editorial content" @default.
- W1567608905 hasPublicationYear "2010" @default.
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