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• W1567721950 abstract "Abstract The “Big Five” personality construct has been developed within a Western context, to better operationalize the personality variable. The study reported here extends the work to Korea and finds the same personality structure represented in that country. Moreover, the extension is carried further by successfully linking the Big Five personality construct to both an accepted customer buying typology and to “product personality.”" @default.
• W1567721950 created "2016-06-24" @default.
• W1567721950 creator A5024614753 @default.
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• W1567721950 date "1999-12-01" @default.
• W1567721950 modified "2023-09-24" @default.
• W1567721950 title "Validation of the “Big Five” Personality Traits in Korea" @default.
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• W1567721950 doi "https://doi.org/10.1300/j046v12n01_02" @default.
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