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- W1567785572 abstract "The study aimed to investigate strategies and ethical implications of food advertising in South African television. The sample included 343 food advertisements recorded over two weeks and 224 hours from two major South African TV channels. Results indicate 45 products of food advertisements. Fast food, restaurant and convenience food type had the highest number of products (17), followed by “beverage, drink and juice” (6), and “candy and sweets” group (6). Conceptual consumption (people are as interested in consuming ideas, information, and concepts as they are physically consuming things) was used as the main strategy (76.2%) for advertising food, while only 7% focused on physical consumption (fiber, energy and vitality). The majority of food advertisement used human models (78.5%), adults only (38%) and about half used both sexes. White models were used twice as often as Black models. Other advertisement strategies included claims to having fun (majority), being perceived of a higher status, acquiring a..." @default.
- W1567785572 created "2016-06-24" @default.
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- W1567785572 date "2015-01-02" @default.
- W1567785572 modified "2023-09-25" @default.
- W1567785572 title "Content analysis of food advertising strategies and ethical implications on South African television" @default.
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- W1567785572 doi "https://doi.org/10.1080/14330237.2015.1007604" @default.
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