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- W1567847539 abstract "In this paper, we study the impact of corporate image and customer expectation on customer satisfaction in power supply industry. We took 1150 customers of Jiangsu Electric Power Company (JEPC) as samples and made an empirical analysis with SAS software. It was found that corporate image had remarkably positive affect on customer satisfaction while customer expectation had weakly negative affect on customer satisfaction. Finally, suggestions were put forward on how to improve customer satisfaction." @default.
- W1567847539 created "2016-06-24" @default.
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- W1567847539 date "2010-08-01" @default.
- W1567847539 modified "2023-09-26" @default.
- W1567847539 title "The Impact of Corporate Image and Customer Expectation on Customer Satisfaction: An Empirical Study in Power Supply Industry" @default.
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- W1567847539 doi "https://doi.org/10.1109/icmss.2010.5577206" @default.
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