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- W1567889462 abstract "Presents a conceptual discussion concerning the academic/practitioner divide in marketing. States that the marketing concept and the way we teach marketing needs to be refocused to reflect practice. Presents two new developments in marketing that are ideal candidates for narrowing the gap between academia and practice. These are retro‐marketing and experiential marketing." @default.
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- W1567889462 date "2004-08-01" @default.
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- W1567889462 title "Refocusing marketing to reflect practice" @default.
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- W1567889462 doi "https://doi.org/10.1108/02634500410551914" @default.
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