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- W1568304211 abstract "Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized lessons that include illustrative examples and interesting anecdotes from personal experiences of current and former employees." @default.
- W1568304211 created "2016-06-24" @default.
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- W1568304211 date "1998-03-23" @default.
- W1568304211 modified "2023-09-27" @default.
- W1568304211 title "P & G 99: 99 Principles and Practices of Procter and Gamble's Success" @default.
- W1568304211 hasPublicationYear "1998" @default.
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