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- W1569018858 abstract "Abstract: Global warming scenario, every country shifted from Gross Domestic Product to Green Domestic Product (GDP to GDP). Green Marketing is not new to the world, but recently it becomes a buzzword. Now the global market dumped with the global warming, climate change, and environmental pollution in these conditions, the corporate world need Green practices and green marketing. Green Marketing is a NEW AVATAR and 6Ps are giving threat to the new age marketers. 6Ps are 1.Product, 2 Price, 3. Place, 4.Promotion, 5.People, 6.Profits. New age marketers are transferred from marketing myopia to green marketing myopia because new age consumers wants and desires are arousing continuously moreover consumer behaviour abnormally changed and adopted green lifestyle. In ultra-rich culture, consumers are expecting 4Ws and one V and 5As (Woo, Win, WOW, and Vow and Availability, Affordability, Accessibility, Acceptability and Accountability .Moreover consumers are focusing on 2Qs, 3Ss and 1C(quality, quantity, service, safety security and convenience) so marketers should follow some green marketing strategies like 3R policy should be adopted all stakeholders (Reduce, Reuse and Recycle). Green marketing badly needs the real investments. Countries welcome the real investments in green market g and green practices. Governments should be provided Green loans and collect the green tax. Welcome to 100 percent FDIs in green area. The author conclude, civil societies, NGOs, Green warriors have to pressure on companies to adopt green marketing practices. Finally, marketers stop sales talk and focus on Green marketing." @default.
- W1569018858 created "2016-06-24" @default.
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- W1569018858 date "2015-05-30" @default.
- W1569018858 modified "2023-09-26" @default.
- W1569018858 title "Green Marketing Myopia- A New Marketing Mantra in New Age Marketing" @default.
- W1569018858 hasPublicationYear "2015" @default.
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