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- W1569072597 abstract "After the communist period Romania made few steps to present itself as a tourist destination at international le vel after a long time. Romania has an important tourist potential due to its geographi cal position and its complex natural environment. This richness of potential tou rist products generated a wrong idea that at international level Romania is a desir ed and popular tourist destination. The WTTC recommendations in 2006 report were to urge the branding process and within it to promote Romania's diverse and tour ist unique regions. The goal of the paper is to present the internation al context from country brand point of view and to analyse Romania's action s in this complex process of branding. Romania offers a complete package (mountain, cultural destination, Danube Delta, Black Sea) and tourist destinations a re situated near one to each other. Also, Romania has several national and inter national values which should be exploited properly. The study highlights competitive advantages of the country as a tourist destination, strengths of Romanian's tourist produc ts and analyses actions made for the branding process of our country as a touris t destination. Branding process for Romania is making only the fir st, timid, step." @default.
- W1569072597 created "2016-06-24" @default.
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- W1569072597 date "2009-01-01" @default.
- W1569072597 modified "2023-09-24" @default.
- W1569072597 title "ROMANIAN TOURIST BRAND" @default.
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