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- W1569170293 abstract "Bringing the realism of marketing into the classroom can help new marketing instructors overcome their lack of teaching experiences and have more time to do research and write articles, while enriching the marketing course for the students. Several pedagogical techniques that accomplish this end, including benefits, costs, resource availability, and best setting, are discussed." @default.
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- W1569170293 date "1988-03-01" @default.
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- W1569170293 title "Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom" @default.
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- W1569170293 doi "https://doi.org/10.1177/027347538801000101" @default.
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