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- W1569227534 abstract "AUTHOR Masterson, John T.; Biggers, J. Thompson TITLE Emotion Eliciting Qualities of Television Campaign Advertising as a Predictor of Voting BehaviOr. PUB DATE Apr 83 NOTE 17p.; Paper presented at the Annual Meetings of the Central States Speech Association (Lincoln, NE, April 7-9, 1983), and the International Communication Association (Dallas, TX, May 26-30, 1983). PUB TYPE Reports Research/Technical (143) Speeches/Conference Papers (150)" @default.
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- W1569227534 title "Emotion Eliciting Qualities of Television Campaign Advertising as a Predictor of Voting Behavior." @default.
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