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- W1569282171 abstract "Preface. Acknowledgements. Introduction. The New Marketing. Exchange Relationships. Interaction, Communication, and Dialogue or Information? Relationship Marketing as Managing Trading Relationships. The Customer Relationship Management System. Managing Customer Relationships. What next? Index." @default.
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- W1569282171 date "2003-01-13" @default.
- W1569282171 modified "2023-09-26" @default.
- W1569282171 title "Relationship Marketing: Dialogue and Networks in the E-Commerce Era" @default.
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