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• W1569293617 abstract "As sensitivity to social issues increases, corporations face a particularly difficult challenge when confronted with trade-offs between corporate self-interest and the public interest. The difficulty of resolving these social dilemmas in groups is amplified by value COE,flicts across group members and also by conflicts between an individual's personal values and those of the cori)oralion. This study investigates the impact of group support systems (GSS) on persuasive processes and decision outcomes associated with social dilemmas. The theoretical foundation for the study is the literature on group polarization, in particular the theories of persuasive arguments and social comparison (Isenberg 1986). MBA students were randomly assigned to 32 six-person, same-gender groups, which were then randomly assigned to one of four experitnental conditions: computer-mediated, structured-discussion with (1) anonymous inputs and (2) inputs identified by participant; face-to-face, identified inputs with (3) structured discussion mimicking the structure of the GSS and (4) no imposed meeting structure. All but one subject per group role-played corporate-oriented members of the board of directors (majority opinion); one subject per group was a public representative (minority opinion). The experimental task (adapted from Armstrong 1977) was based on an actual case involving whether to withdraw a potentially dangerous but highly profitable antibiolic from the market. The board of directors was to select a course of action from among five options , ranging from recalling and immediately destroying the drug to taking legal, political and other actions against those who would call for a ban of the drug. The task is veridical, since in the U.S. directors are mandated by law to assume roles on behalf of stockholders that may be inconsistent with their own personal beliefs. The dominant finding is that in the face-to-face groups on average the personal preferences of both majority and minority board members shift from a public-interest to a corporate-interest orientation, whereas in the computer-mediated groups no significant shift in personal preferences occurs. These results are predicted by social comparison theory. There are no important differences, however, in decision outcomes between anonymous and identified input within the two computer< mediated conditions. There are no differences in the uniqueness of arguments generated in the computer-mediated versus face-to-face groups. Hence, persuasive arguments theory (interpreted as argument uniqueness rather than argument repetition) is not predictive in our study. Since face-to-face groups generate approximately twice as many total arguments" @default.
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• W1569293617 date "1994-01-01" @default.
• W1569293617 modified "2023-09-25" @default.
• W1569293617 title "The Impact of Computer Mediation on Group and Individual Preferences in Social Dilemmas" @default.
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