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- W1569356086 abstract "The object‐oriented vision of multimedia contents enabled by MPEG‐4 brings in an opportunity to revolutionize the state‐of‐the‐art in TV advertising. In this chapter, we discuss a model of “dynamic product placement” that consists of blending the TV programs with advertising material selected specifically for each individual viewer, with interaction possibilities to launch e‐commerce applications. We give an architectural overview of a system that realizes this idea, followed by details of the MPEG‐4 modules and the accompanying tools we have developed for Digital TV providers and content producers. Finally, we include a report of experiments that sustain the technical feasibility of the proposal." @default.
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- W1569356086 date "2010-10-04" @default.
- W1569356086 modified "2023-09-25" @default.
- W1569356086 title "Exploiting MPEG‐4 Capabilities for Personalized Advertising in Digital TV" @default.
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- W1569356086 doi "https://doi.org/10.1002/9780470974582.ch4" @default.
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