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- W1569397408 abstract "This thesis contributes to the expanding area of non-profit and social marketing research. The research developed a new conceptual model that was applied to environmental management and provides an understanding of the components that contribute to durable behaviour change in social marketing applications." @default.
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- W1569397408 date "2007-01-01" @default.
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- W1569397408 title "Model of behavioural response in social marketing" @default.
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