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- W1569542001 abstract "The Indian Entertainment and Media (E&M) industry is undergoing remarkable change and today it is one of the fastest growing sectors in the country. The entertainment industry is a perfect blend of creativity, commerce, and innovation and also provides vast investment opportunities. According to a report by FICCI and Pricewaterhouse Coopers, the Indian entertainment and media industry is poised to become INR one trillion (INR 100,000 crore) industries by 2011. The industry is estimated to be worth INR 43,700 crore currently. The television industry continues to dominate the E&M industry by acquiring a share of over 43 per cent. Today, the Indian film industry stands at INR 85 billion and is projected to reach around INR 175 billion by 2011. Only with the help of Strategic creative moves, innovative ideas, an entrepreneur can stay for a longer period in this industry. Both men and women have to breathe and live his/her dream 24x7, physically and mentally, and is required to be available to attend to the call of the business whether from the customer, the employees or the market forces to shine as a successful entrepreneur. Women have the natural flair for creativity, and the motivation and perseverance to make things happen.Taking some examples of successful and budding women entrepreneurs in Indian E&M Industry, like Ms.Ekta Kapoor (Balaji Telefilms), Ms. Radhika (Radaan Telefilms) and Soundarya Rajnikanth (Ocher Animation Studios), the researchers tries to find out the gender issue which comes into play, the advantages and disadvantages of being an women entrepreneurs and the future of women entrepreneurs in India." @default.
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- W1569542001 date "2011-07-31" @default.
- W1569542001 modified "2023-09-24" @default.
- W1569542001 title "Comparative Case Analysis: Indian E&M Industry" @default.
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