Matches in SemOpenAlex for { <https://semopenalex.org/work/W156956541> ?p ?o ?g. }
Showing items 1 to 94 of
94
with 100 items per page.
- W156956541 abstract "Viral marketing is the business approach that uses peer-to-peer communications to increase product awareness and adoptions through widespread social networks of receivers. Benefiting from the unprecedented fast growth of online social networks, this marketing maneuver merits a deeper understanding in how to promote from receivers’ intention to their actual purchases. A strategic pricing lesson from the recent group buying trend was applied to a hotel booking situation. By identifying and testing three pre-determined discount-network pricing schedules in a simulated hotel booking website, the authors observed booking revenue performance. It was found that the price scheme with steepest slope achieves both the smallest booking volume and the lowest revenue within the study period. Theoretical and practical implications were also provided." @default.
- W156956541 created "2016-06-24" @default.
- W156956541 creator A5002643980 @default.
- W156956541 creator A5082744381 @default.
- W156956541 date "2011-01-01" @default.
- W156956541 modified "2023-09-26" @default.
- W156956541 title "Hotel Viral Marketing via Social Networks: A Strategic Pricing Lesson from Group Buying" @default.
- W156956541 cites W120447623 @default.
- W156956541 cites W1577841485 @default.
- W156956541 cites W1978415596 @default.
- W156956541 cites W1980803505 @default.
- W156956541 cites W1991140616 @default.
- W156956541 cites W1993879187 @default.
- W156956541 cites W2003149109 @default.
- W156956541 cites W2008345063 @default.
- W156956541 cites W2018665154 @default.
- W156956541 cites W2020853859 @default.
- W156956541 cites W2022566829 @default.
- W156956541 cites W2061820396 @default.
- W156956541 cites W2077939190 @default.
- W156956541 cites W2079719014 @default.
- W156956541 cites W2102953461 @default.
- W156956541 cites W2110373679 @default.
- W156956541 cites W2115890216 @default.
- W156956541 cites W2150436562 @default.
- W156956541 cites W2745269173 @default.
- W156956541 cites W3124406192 @default.
- W156956541 cites W71444868 @default.
- W156956541 hasPublicationYear "2011" @default.
- W156956541 type Work @default.
- W156956541 sameAs 156956541 @default.
- W156956541 citedByCount "2" @default.
- W156956541 countsByYear W1569565412014 @default.
- W156956541 countsByYear W1569565412018 @default.
- W156956541 crossrefType "journal-article" @default.
- W156956541 hasAuthorship W156956541A5002643980 @default.
- W156956541 hasAuthorship W156956541A5082744381 @default.
- W156956541 hasConcept C10138342 @default.
- W156956541 hasConcept C112698675 @default.
- W156956541 hasConcept C136764020 @default.
- W156956541 hasConcept C144133560 @default.
- W156956541 hasConcept C162853370 @default.
- W156956541 hasConcept C187008535 @default.
- W156956541 hasConcept C195487862 @default.
- W156956541 hasConcept C2524010 @default.
- W156956541 hasConcept C2776158436 @default.
- W156956541 hasConcept C2780193402 @default.
- W156956541 hasConcept C33923547 @default.
- W156956541 hasConcept C41008148 @default.
- W156956541 hasConcept C4727928 @default.
- W156956541 hasConcept C518677369 @default.
- W156956541 hasConcept C90673727 @default.
- W156956541 hasConceptScore W156956541C10138342 @default.
- W156956541 hasConceptScore W156956541C112698675 @default.
- W156956541 hasConceptScore W156956541C136764020 @default.
- W156956541 hasConceptScore W156956541C144133560 @default.
- W156956541 hasConceptScore W156956541C162853370 @default.
- W156956541 hasConceptScore W156956541C187008535 @default.
- W156956541 hasConceptScore W156956541C195487862 @default.
- W156956541 hasConceptScore W156956541C2524010 @default.
- W156956541 hasConceptScore W156956541C2776158436 @default.
- W156956541 hasConceptScore W156956541C2780193402 @default.
- W156956541 hasConceptScore W156956541C33923547 @default.
- W156956541 hasConceptScore W156956541C41008148 @default.
- W156956541 hasConceptScore W156956541C4727928 @default.
- W156956541 hasConceptScore W156956541C518677369 @default.
- W156956541 hasConceptScore W156956541C90673727 @default.
- W156956541 hasLocation W1569565411 @default.
- W156956541 hasOpenAccess W156956541 @default.
- W156956541 hasPrimaryLocation W1569565411 @default.
- W156956541 hasRelatedWork W100787220 @default.
- W156956541 hasRelatedWork W1223543031 @default.
- W156956541 hasRelatedWork W150590496 @default.
- W156956541 hasRelatedWork W1543148167 @default.
- W156956541 hasRelatedWork W2003997250 @default.
- W156956541 hasRelatedWork W2019636887 @default.
- W156956541 hasRelatedWork W2040212217 @default.
- W156956541 hasRelatedWork W2084953021 @default.
- W156956541 hasRelatedWork W2198108776 @default.
- W156956541 hasRelatedWork W2267351854 @default.
- W156956541 hasRelatedWork W2524180406 @default.
- W156956541 hasRelatedWork W2619265604 @default.
- W156956541 hasRelatedWork W2801263959 @default.
- W156956541 hasRelatedWork W2906126967 @default.
- W156956541 hasRelatedWork W2955282485 @default.
- W156956541 hasRelatedWork W2969987203 @default.
- W156956541 hasRelatedWork W3004692501 @default.
- W156956541 hasRelatedWork W3048599159 @default.
- W156956541 hasRelatedWork W595264724 @default.
- W156956541 hasRelatedWork W763450164 @default.
- W156956541 isParatext "false" @default.
- W156956541 isRetracted "false" @default.
- W156956541 magId "156956541" @default.
- W156956541 workType "article" @default.