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- W1569680135 abstract "This paper provides an explanation for why the sunk cost bias persists among firms competing in a differentiated product oligopoly. Firms experiment with cost methodologies that are consistent with real-world accounting practices, including ones that allocate fixed and sunk costs to determine variable costs. These firms follow naive adaptive learning to adjust prices. Costing methodologies that increase profits are reinforced. We show that all firms eventually display the sunk cost bias. For the canonical case of symmetric linear demand, we obtain comparative statics results showing how the degree of the sunk cost bias changes with demand, the degree of product differentiation, and number of firms." @default.
- W1569680135 created "2016-06-24" @default.
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- W1569680135 date "2005-01-01" @default.
- W1569680135 modified "2023-10-10" @default.
- W1569680135 title "The Sunk Cost Bias and Managerial Pricing Practices" @default.
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- W1569680135 doi "https://doi.org/10.2139/ssrn.825986" @default.
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