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- W1569707468 abstract "Introduction of corporate social responsibility. Cause promotion initiative. Cause related marketing initiative. How to communicate the C S R. The role of marketing. The corporate social marketing. The social marketing. Green market. Briefly introduction of the automotive industry. Case: Volkswagen BlueMotion and BMW Efficient Dynamics." @default.
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- W1569707468 date "2010-12-02" @default.
- W1569707468 modified "2023-09-25" @default.
- W1569707468 title "Corporate social responsibility and the role of marketing: case: comparison within the automotive industry" @default.
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