FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W15699476> ?p ?o ?g. }

• W15699476 abstract "This research contributes to the ongoing debate about the value of business planning by focusing on one specific part of the business plan being Voice of the Consumer [VOC] and its effect on startup survival. In addition, it incorporates the impact of the potential moderators market maturity and entrepreneurs’ experience. The goal of this research is to investigate how and under which conditions VOC could increase the chances of firm survival and growth. This is important because research on business planning is fragmented, and research on VOC didn’t provide significant evidence on its influence on new firm survival. In addition to theoretical relevance, it will also be beneficial for future entrepreneurs to know how and under which conditions they could benefit from using VOC in their business plan, because there are also many other important time consuming tasks when creating a new business. Recently, an intense debate has emerged in entrepreneurship literature on the value of business planning. While results are fragmented, one thing both sides of the debate do agree upon is that business planning is a heterogeneous task (Englis et al., 2010). Therefore, the question shouldn’t be if planning is beneficial for new firm success, but rather a more specific approach is required considering that different areas of the business plan could be more or less important depending on contextual factors (Gruber, 2007). VOC was chosen because customers can be a great input for planning and it could provide information about what customers value in a particular product or service. Englis et al. (2011) argue that many entrepreneurial firms focus on their technological capabilities and develop products that are taken to the market using a “push” strategy (Englis et al., 2010). This is in line with other authors such as Vohora et al. (2004) who argue that too much emphasis was placed on developing the technology and too little on identifying, accessing and targeting key customers in the value chain. Listening to potential customers can help the entrepreneur evaluate his initial idea and help to understand the true value of its opportunity. Data was collected from one of the oldest incubation programs from the University of Twente. Founded in 1984, this program has incubated more than 350 firms. The program consists of space provision complemented with scientific and business coaching designed for high-tech knowledge intensive start-ups. Of the 350 firms in our full sample, 113 firms’ business plans have been fully analyzed. Of these business plans, 35 firms included the VOC. Data was collected from 2010-2012 using a standardized form. Analysis examined differences across the groups based on the propositions. In summary it can be concluded that market maturity is the most important moderating factor given the significant result of the propositions. Firm survival chances and growth are most likely to be increased when VOC is used by firms founded in an existing market. As expected, more information about customer preferences should be available in existing markets because potential customers are more easily identified and customers should be able to provide more detailed information about theirneeds and preferences. These results confirm our proposition that the effect of using VOC would be more positive for firms founded in existing markets than for firms founded in new markets. This could be explained by the quality of the information (Gruber, 2007). Another conclusion is that VOC is less valuable for firms entering a new market because there is a higher degree of uncertainty and entering a new market is often associated with novel technologies that may not be easily understood (Englis et al. 2010). This is important because the creation of university spin off firms represent a potentially important but yet under developed option to create wealth from the commercialization of research (Vohora et al., 2004). Together with the high failure rates of new firms, it is important for researchers to understand which approach to firm creation increases the chances of success (Gruber, 2007)." @default.
• W15699476 created "2016-06-24" @default.
• W15699476 creator A5013670495 @default.
• W15699476 date "2012-01-01" @default.
• W15699476 modified "2023-09-26" @default.
• W15699476 title "Voice of the consumer, contextual factors and the impact of business planning on high tech startup firm survival" @default.
• W15699476 cites W124083251 @default.
• W15699476 cites W1491087240 @default.
• W15699476 cites W1575833498 @default.
• W15699476 cites W1730782591 @default.
• W15699476 cites W1966015518 @default.
• W15699476 cites W1967177065 @default.
• W15699476 cites W1968156302 @default.
• W15699476 cites W1979944950 @default.
• W15699476 cites W1981221630 @default.
• W15699476 cites W2009248339 @default.
• W15699476 cites W2009990582 @default.
• W15699476 cites W2014959397 @default.
• W15699476 cites W2017766282 @default.
• W15699476 cites W2018073696 @default.
• W15699476 cites W2022048110 @default.
• W15699476 cites W2038500374 @default.
• W15699476 cites W2065208927 @default.
• W15699476 cites W2085701620 @default.
• W15699476 cites W2091066942 @default.
• W15699476 cites W2106863332 @default.
• W15699476 cites W2109406886 @default.
• W15699476 cites W2129760828 @default.
• W15699476 cites W2133587644 @default.
• W15699476 cites W2167142086 @default.
• W15699476 cites W2532848619 @default.
• W15699476 cites W2781634999 @default.
• W15699476 cites W3124620852 @default.
• W15699476 hasPublicationYear "2012" @default.
• W15699476 type Work @default.
• W15699476 sameAs 15699476 @default.
• W15699476 citedByCount "0" @default.
• W15699476 crossrefType "dissertation" @default.
• W15699476 hasAuthorship W15699476A5013670495 @default.
• W15699476 hasConcept C10138342 @default.
• W15699476 hasConcept C101433766 @default.
• W15699476 hasConcept C119857082 @default.
• W15699476 hasConcept C144133560 @default.
• W15699476 hasConcept C158154518 @default.
• W15699476 hasConcept C162853370 @default.
• W15699476 hasConcept C166957645 @default.
• W15699476 hasConcept C17744445 @default.
• W15699476 hasConcept C195094911 @default.
• W15699476 hasConcept C199539241 @default.
• W15699476 hasConcept C2524010 @default.
• W15699476 hasConcept C2776291640 @default.
• W15699476 hasConcept C2776505523 @default.
• W15699476 hasConcept C2778320157 @default.
• W15699476 hasConcept C33923547 @default.
• W15699476 hasConcept C34630208 @default.
• W15699476 hasConcept C41008148 @default.
• W15699476 hasConcept C4216890 @default.
• W15699476 hasConcept C84309077 @default.
• W15699476 hasConcept C90673727 @default.
• W15699476 hasConcept C95457728 @default.
• W15699476 hasConceptScore W15699476C10138342 @default.
• W15699476 hasConceptScore W15699476C101433766 @default.
• W15699476 hasConceptScore W15699476C119857082 @default.
• W15699476 hasConceptScore W15699476C144133560 @default.
• W15699476 hasConceptScore W15699476C158154518 @default.
• W15699476 hasConceptScore W15699476C162853370 @default.
• W15699476 hasConceptScore W15699476C166957645 @default.
• W15699476 hasConceptScore W15699476C17744445 @default.
• W15699476 hasConceptScore W15699476C195094911 @default.
• W15699476 hasConceptScore W15699476C199539241 @default.
• W15699476 hasConceptScore W15699476C2524010 @default.
• W15699476 hasConceptScore W15699476C2776291640 @default.
• W15699476 hasConceptScore W15699476C2776505523 @default.
• W15699476 hasConceptScore W15699476C2778320157 @default.
• W15699476 hasConceptScore W15699476C33923547 @default.
• W15699476 hasConceptScore W15699476C34630208 @default.
• W15699476 hasConceptScore W15699476C41008148 @default.
• W15699476 hasConceptScore W15699476C4216890 @default.
• W15699476 hasConceptScore W15699476C84309077 @default.
• W15699476 hasConceptScore W15699476C90673727 @default.
• W15699476 hasConceptScore W15699476C95457728 @default.
• W15699476 hasLocation W156994761 @default.
• W15699476 hasOpenAccess W15699476 @default.
• W15699476 hasPrimaryLocation W156994761 @default.
• W15699476 hasRelatedWork W103908181 @default.
• W15699476 hasRelatedWork W1150214495 @default.
• W15699476 hasRelatedWork W1504948051 @default.
• W15699476 hasRelatedWork W196950052 @default.
• W15699476 hasRelatedWork W2017356834 @default.
• W15699476 hasRelatedWork W202401647 @default.
• W15699476 hasRelatedWork W2055350214 @default.
• W15699476 hasRelatedWork W2197464601 @default.
• W15699476 hasRelatedWork W2301498814 @default.
• W15699476 hasRelatedWork W234092031 @default.
• W15699476 hasRelatedWork W2565158371 @default.
• W15699476 hasRelatedWork W2577116271 @default.
• W15699476 hasRelatedWork W2582663546 @default.
• W15699476 hasRelatedWork W334140461 @default.
• W15699476 hasRelatedWork W68752699 @default.
• W15699476 hasRelatedWork W808018317 @default.

• next